Sura vs Singam

The big question being asked in the trade is which of the two biggies Vijay’s Sura or Surya’s Singam will release for April 14?

Both these big budget movies are likely to be released by the market leader Sun Pictures.

Sun Pictures is one of the most professional film producers in India. They follow the Hollywood pattern where the first copy of the film is seen by a competent team of studio executives, who after seeing the film make suggestions on how the final product could be improved or necessary as per their specifications.

Similarly Sun Pictures have a team dedicated to watch a film which they have picked up. After seeing the film they make improvisation if needed to better the product and may even suggest a new song or an additional scene to hold the story together.

The team works looking at the bigger picture and the overall impact the film will create at the box-office and its target audiences.

So far the corrections if any have worked to the advantage of the film they have purchased. Once the film gets the final approval from the dedicated team, the marketing starts two weeks before release. For this process to kick start the producers should submit the rough copy well in advance.

For April 14, Sun Pictures are looking at Sura and Singam, among which one will release. The choice will be taken purely on the basis of who will submit the film for scrutiny first. A race is on between producers of Sura and Singam to get that big summer holiday special date- April 14.